The highly anticipated return of the Victoria’s Secret Fashion Show in 2024 marks a significant shift in the brand’s approach, following a six-year hiatus. The event, once known for its extravagant displays of lingerie, fantasy bras, and star-studded performances, promises to showcase a reimagined format that reflects the brand’s new values of inclusivity, empowerment, and diversity.
A Long-Awaited Comeback
The Victoria’s Secret Fashion Show, which first aired in 1995, became a cultural phenomenon, celebrated for its blend of high-fashion and pop culture. Over the years, supermodels like Gisele Bündchen, Naomi Campbell, and Adriana Lima graced the runway, while major artists such as Lady Gaga, Taylor Swift, and The Weeknd performed. However, in 2019, Victoria’s Secret canceled the annual show amid plummeting viewership and growing criticism regarding its outdated portrayal of women.
In 2021, the company began a rebranding effort to move away from its historically narrow definitions of beauty, removing its “Angels” and introducing the VS Collective, a group of accomplished women from diverse backgrounds who represent the brand’s new direction. This shift set the stage for the 2024 show, which is now designed to better align with today’s values of body positivity and inclusivity.
Major Changes in the 2024 Show
Unlike the previous versions, the 2024 fashion show aims to reflect the evolving definition of femininity and beauty. The iconic “wings” that once defined the show’s supermodels will make a reappearance, but they will be part of a broader narrative that emphasizes self-expression and empowerment. The show is expected to incorporate a mix of traditional runway moments and creative storytelling, signaling a fresh, more modern approach to fashion presentations.
In line with this, the brand has revamped its roster of performers. For the first time in the event’s history, an all-female lineup of performers will take center stage. Headlined by legendary pop icon Cher, alongside global K-pop sensation LISA of BLACKPINK and South African rising star Tyla, the show promises an unforgettable blend of fashion and musical performances. These women are not only iconic in their respective fields but also symbolize empowerment and individuality, perfectly aligning with the show’s new message.
A Focus on Inclusivity and Empowerment
The fashion industry has shifted dramatically since Victoria’s Secret’s last show in 2018, with greater emphasis on representing a broader range of body types, ethnicities, and gender identities. The 2024 show is expected to reflect these changes. The inclusion of models from diverse backgrounds and body types will highlight the brand’s commitment to breaking away from the hyper-sexualized image that once defined its fashion shows.
This reimagining is part of the larger movement by the brand to prioritize authenticity and inclusivity, principles that are increasingly important to today’s consumers. With a format that is both familiar and refreshing, Victoria’s Secret is aiming to regain its status as a major force in the fashion world.
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